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GREELEY, Colo. -- Pilgrimβs has announced a flavor-forward new line that puts top consumer cravings in a nugget. Following the brandβs launch during the pandemic to fulfill a need amidst supply chain woes, Pilgrimβs is saying "letβs get peckinβ" to the world with a new brand identity, flavor-packed product portfolio, and original song and music video to bring excitement, energy, and fun to the freezer aisle.
Chicken nuggets represent over 40% of the frozen cooked chicken market, yet the grocery store aisle is lacking variety with 97% of all new nugget products just being changes in pack sizes. Pilgrimβs mission to liven up mealtime has the brand going all-in on nuggets with exciting flavors and new innovations to satisfy Americaβs cravings. The crispy, crunchy, juicy, and munchy lineup features unique sizes and flavors including Pilgrimβs Loaded Nuggets, Pilgrimβs Ultimate Nuggets, and Pilgrimβs Mini Nuggets.
As part of the brandβs pursuit to rule the roost, Pilgrimβs is flying the coop of traditional chicken advertising with bold new packaging designed by Jones Knowles Ritchie and the brandβs first-ever original song, βPut It In A Nugget,β developed in partnership with independent creative agency Terri & Sandy. Centered around the brandβs new platform and creative campaign that knocks the boredom out of chicken, this song is accompanied by a high-octane anthem video spotlighting Pilgrimβs new innovative, taste-forward products.
About the new flavors:
- Pilgrimβs Loaded Nuggets: Available in Chicken Pot Pie and Cheesy JalapeΓ±o, Pilgrim's new-to-market innovation puts Americaβs favorite flavors into a snackable bite.
- Pilgrimβs Ultimate Nuggets: The name says it all β seriously flavorful, dangerously crispy, and perfectly seasoned, these nuggets are re-imagined to be the best tasting nuggets in the frozen chicken aisle.
- Pilgrimβs Mini Nuggets: Inspired by the 90% of Americans who consume at least one snack a day, mini nuggets are a fun, poppable treat that can flex between dinner time and snack time and are available in three craveable flavors: Zesty Ranch, Buttery, and Original.
Pilgrimβs new lineup of nuggets will be on shelves across the country this summer.