ORRVILLE, Ohio — Jif, the no. 1 peanut butter brand in America, is launching its biggest flavor innovation in nearly a decade with Jif Peanut Butter & Chocolate Flavored Spread, combining the creamy, peanut-ty, goodness of Jif Peanut Butter with the sweetness of chocolate flavor.
"Jif Peanut Butter & Chocolate Flavored Spread combines the irresistible deliciousness of Jif Peanut Butter that our fans love with the sweet flavor of chocolate, striking the perfect balance of salty and sweet," said Nicole Massey, vice president of marketing at the J.M. Smucker Co. "It's lower in sugar, making it a permissible indulgence that can transform a simple snack into a mouthwatering treat in no time at all."
With 50% less sugar than the leading hazelnut spread with cocoa, Jif Peanut Butter and Chocolate Flavored Spread has a thick smooth texture that is easy to spread, making it the perfect topping for desserts, snacks and meals. Jif Peanut Butter and Chocolate Flavored Spread upgrades simple snacks such as fruit or pretzels and adds the finishing touch to smoothies. Jif Peanut Butter & Chocolate Flavored Spread is the perfect new topping for pancakes, french toast, waffles and even oatmeal.
With wide availability in to-go and jar formats, it is an ideal treat to add to kid's lunches or for dipping your favorite snack. And these ideas are only the beginning. With Jif Peanut Butter & Chocolate Flavored Spread, the possibilities are endless.
Available in Jar (15 oz.) and To-Go Cups (1.1 oz.), the new product will roll out to all major national and regional retailers throughout the spring and summer.
