NEW YORK - Too Good To Go and Whole Foods Market have announced their nationwide initiative to save good food from going to waste. Starting Wednesday, customers will be able to purchase Surprise Bags of surplus food items from over 450 Whole Foods Market stores across the US through the Too Good To Go app.
This national grocery rollout sets a new standard for successful businesses working together to drive meaningful change in the retail industry and marks a significant step in both companies' ongoing commitment to reduce food waste. By leveraging their combined resources and expertise, Too Good To Go and Whole Foods Market are paving the way for more sustainable practices across the industry.
This groundbreaking initiative advances Whole Foods Market's commitment of cutting food waste in half by 2030. By offering surplus food items on the Too Good To Go marketplace, this collaboration positively impacts the environment and provides customers with access to high-quality fresh food. Customers will choose between Prepared Foods Surprise Bags, containing soups and ready-to-eat meals, priced at $9.99 for a $30 value, and Bakery Surprise Bags featuring breads, muffins, scones, and cookies, priced at $6.99 for a $21 value.
With more than 100 million registered users across the world, the Too Good To Go marketplace is a powerful tool for businesses to connect with a hyper-engaged community committed to saving food from being wasted. The collaboration with Whole Foods Market simplifies surplus food management and is an expansion of Too Good To Go's vision of a planet with no food waste.
This initiative is part of a broader collective effort by both companies to address global food waste. Whole Foods Market has long been a leader in sustainable practices, from its unmatched Quality Standards for ingredients and sourcing to recently celebrating 20 years as the first (and only) certified organic national grocer in the United States. The collaboration with Too Good To Go further amplifies these efforts by addressing food waste at the retail level. By working together, Whole Foods Market aims to save millions of meals annually, ensuring that more people can enjoy wholesome food while minimizing environmental impact.
