General Mills' Progresso soup brand has announced the launch of limited-edition "Soup Drops."
The company said the first-of-its-kind product is a savory hard candy drop featuring the flavor of Progresso chicken noodle soup.
“When you’re sick, nothing is truly more reassuring than chicken noodle soup, so, we thought, why stop at the soup bowl?" said MC Comings, VP, business unit director for Progresso at General Mills. "We took the beloved flavors of our Progresso chicken noodle soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want.”
The Soup Drops come in a can that looks just like the iconic Progresso Soup can with 20 individually wrapped candies within. Each order also comes with a can of actual Progresso traditional chicken noodle soup for $2.49 — the typical price of a can of Progresso soup — plus 99 cents shipping.
