The Hershey Company on Wednesday announced a new addition to its Kit Kat lineup: Kit Kat Vanilla.
The brand's new flavor features crisp wafers enrobed in vanilla flavored crème. It is now available in standard and king sizes at retailers nationwide.
"As the brand known for giving fans a break, we're thrilled to deliver another exciting addition to the Kit Kat lineup with the release of Kit Kat Vanilla for fans hungry for new flavors," said Lindsay Morrow, senior associate brand manager, Kit Kat. "With the Kit Kat Vanilla break giveaway, fans get the best of both worlds – the vanilla flavor they love in a familiar treat and a moment of relaxation amidst the chaos that the fall season can bring."
The giveaway — conducted on the brand's Instagram page — will provide four winners with BÉIS carry-on luggage filled with Kit Kat Vanilla bars. One grand prize winner will receive an additional $1,000 gift card toward a vacation rental.
